Here you can download these 17+ Free Marketing Budget Templates immediately.
In today’s competitive market running a business is not a piece of cake. To stand out and stay ahead of the competition, companies and organizations use marketing and advertisement techniques. There are dozens of marketing techniques implemented around the world. For instance, some people use blog posting, article writing, and unique content creation, while some use television ads, billboards, newspaper pamphlets, and then there are social media advertisements. Hence it is a proven fact that marketing serves as the backbone of the business and lay the foundation for the success of products or services.
Marketing is a complicated set of tools and techniques and usually, there is a separate department in each company that handles these responsibilities. Because marketing requires lots of resources and money is spent continuously, companies prepare marketing budgets. This is a presentation of how much budget is available that can be allocated to the marketing department and how much the actual budget requires. Within the marketing budget sheet, individual items or expenditures are listed so the top management can observe how the budget should be divided into parts for each segment.
Creating a marketing budget sheet is a difficult task, especially when there are different marketing techniques and tools involved. You can either create your marketing budget spreadsheet or you can download a ready-made template from the Internet. However, if you are planning to prepare a budget sheet from a blank page, as a beginner it will take a lot of time and that will not be a wise decision. Time is something that you need to use carefully and cleverly, so going with a readymade template off of the internet is a good idea. There are different formats and designs of marketing budget templates available on the Internet and most of these templates are free of cost.
Free Marketing Budget Templates:
Key Elements to Include in a Marketing Budget Templates:
- Name of the organization/client.
- Name of the ad agency/marketing company.
- The date on which the budget is prepared.
- Individual categories/items are included in the marketing campaign.
- Separate column/table for each month/year’s expenses.
- Allocated the budget of each item for a specific period.
- Actual/calculated budget of each item for the same time.
- Difference between the allocated and the actual budget.
- Graphical display, i.e. bars, pie chart, etc. for displaying differences.
Importance and Benefits of Marketing Budget Templates:
Within marketing, there are different areas or channels where you can spend your money. The outcome of ROI depends mainly on each channel and how much money you have spent on it. Creating a proper budget spreadsheet before implementing a marketing plan is the key to success here. When you create the budget, you can see how you want to spend the allocated money, how much money each segment or channel requires, and if there is any difference between the allocated and actual budget. If there is any difference, it’s very convenient for the team members to quickly adjust the expenditure, i.e. take the budget from a less important channel and add it to a more important segment.
One of the important factors to consider while creating a marketing budget is that this is an ongoing expenditure. This means you can’t just spend once on marketing and cancel it but you have to keep spending as you start earning more money. This template or spreadsheet helps present actual data and figures in front of the senior management and partners so they can evaluate if a particular technique is working perfectly or if something should be changed.